I'm Thomas Brandon — an independent strategic advisor with 15+ years inside media companies, ad tech platforms, and agencies. I help organizations build the partnerships, programmatic strategies, and go-to-market frameworks that translate into real commercial outcomes.
Fifth Latitude Solutions was founded on a simple belief: the best strategic advice comes from someone who has actually done the work. Not consulted on it from a distance — done it. Led the agency negotiations. Managed the HoldCo relationships. Built the programmatic partnerships. Sat in the rooms where the deals were made.
That is the perspective I bring to every engagement. Whether you are an ad tech company trying to break into agency buying teams, a publisher rethinking your programmatic strategy, or a brand seeking a smarter approach to partnerships — I provide the clarity, connections, and execution rigor to move the needle.
"The gap between strategy and revenue is almost always a relationships problem — and relationships require someone who knows the ecosystem from both sides."
I identify, structure, and activate the strategic relationships that drive commercial outcomes — from initial mapping to signed agreements. I know which doors to knock on and how to get them open.
Navigating the agency world requires knowing how it actually works — the buying teams, the investment frameworks, the internal politics. I bring that insider knowledge directly to your outreach and positioning strategy.
From supply path optimization to private marketplace strategy, I help SSPs, DSPs, and publishers build programmatic revenue frameworks that are grounded in how buyers actually allocate spend.
I design and pressure-test revenue growth strategies for ad tech platforms and media companies — identifying the highest-leverage opportunities and building the roadmap to pursue them with precision.
More than prospecting — I build systematic business development frameworks that create a consistent pipeline of qualified opportunities, with messaging designed to resonate with how buyers evaluate new partners.
I build AI-powered workflows that eliminate the friction slowing down your sales and BD function — from automated prospecting and CRM enrichment to executive reporting and outreach sequencing.
Most consultants advise from the outside. I have operated from the inside.
I have sat in the agency seat — managing supplier diversity strategy for one of the largest accounts in media (AT&T at Omnicom's Hearts & Science). I understand how agencies evaluate partners, make investment decisions, and build internal consensus around new platforms.
As VP of Agency Strategy at TripleLift, I worked the other side — building and managing the agency relationships that drove platform revenue. I know what ad tech companies need to say, who they need to say it to, and how to break through agency gatekeepers.
My career has included direct work supporting Fortune 500 advertiser accounts. I understand how major brands think about their media investments, supplier relationships, and partner evaluation criteria — and I help clients speak that language fluently.
I believe the next era of business development belongs to those who combine deep human expertise with intelligent workflow automation. Through the Leland AI Builder Program and hands-on implementation, I have built AI-powered prospecting, CRM, and outreach systems — and I bring that capability directly to every engagement.
Developed and managed senior agency relationships across Omnicom, WPP, IPG, and Publicis — translating platform value propositions into measurable agency investment and long-term commercial partnerships.
Worked directly on the AT&T account at Hearts & Science, supporting supplier diversity and business development strategy across one of the most complex media buying operations in the industry.
Built end-to-end AI-enabled sales systems — including automated prospect research, CRM enrichment pipelines, personalized outreach sequencing, and executive reporting dashboards — reducing manual BD overhead significantly.
Designed replicable BD frameworks for media and ad tech companies that systematize the path from prospect identification to closed partnership — with clear account prioritization logic, messaging architecture, and success metrics.
Designed and executed supplier diversity strategies that connected diverse-owned media companies with Fortune 500 advertiser spend — creating measurable economic impact while meeting agency client ESG commitments.
Shaped go-to-market positioning, agency outreach playbooks, and revenue partnership strategies for programmatic technology platforms — translating technical capabilities into commercial narratives that resonate with buyers and decision-makers.
Thomas Brandon is a senior strategist and business development executive with more than 15 years of experience across advertising, media, programmatic technology, and agency operations. He founded Fifth Latitude Solutions to bring the clarity, relationships, and execution rigor of his career inside major institutions to the companies that need it most.
Most recently, Thomas served as VP of Agency Strategy & Economic Inclusion at TripleLift, where he led agency partnership strategy and built the firm's economic inclusion practice — working directly with HoldCo leadership and Fortune 500 brand teams to develop programs that aligned platform value with advertiser priorities.
Prior to TripleLift, Thomas held a senior role at Hearts & Science, an Omnicom Media Group agency, where he led supplier diversity strategy on the AT&T account — one of the largest and most complex media assignments in the industry. That experience gave him a rare, granular understanding of how agencies structure investments, evaluate partners, and build internal alignment around new platforms and vendors.
Thomas recently completed the Leland AI Builder Program, where he developed AI-powered workflows for sales prospecting, CRM automation, outreach sequencing, data analysis, and executive presentations. He brings this modern, technology-enabled approach to every consulting engagement.
Whether you are an ad tech company looking to break into agency buying teams, a publisher rethinking programmatic revenue, or an agency seeking a strategic partner — I'd love to hear what you're working on.
Thank you for reaching out. I'll be in touch within one business day.